Event Identity & 3D Visual Development
A musical form for a technology-led event.
Developed at Firma, Peax High Note is an event identity for a VIP customer evening bringing together music, AI and technology. The key visual combines a treble clef with Peax’s triangular brand motif in a sculptural 3D form, establishing a visual foundation for the event’s branding and communications.
From symbol to sculpture.
The concept brings together two recognizable elements: a treble clef representing the musical program and a triangle drawn from Peax’s brand language.
Combined into a reflective green 3D object, they create a distinctive key visual that connects the event’s theme with the brand.
Developing the form with AI.
I created the 3D object using Google AI Studio, translating the combined symbol into a dimensional visual asset.
Exploring different viewpoints revealed a range of compositions, from a recognizable musical symbol to abstract close-ups of its curves, triangular geometry and reflective surface.
One object, multiple compositions.
Changes in angle, scale and cropping allow the key visual to adapt to different formats. Peax’s typography, vivid green accents and triangular graphics connect the compositions into a consistent event identity.
The digital save-the-date and invitation are the first applications of this visual direction.
