Brand Identity
A street-inspired identity for a Tel Aviv pizza bar. PIZZA66 brings together Italian pizza culture and American roadside references through a bold, informal visual language.
A Route 66-inspired mark, checkerboard patterns and contrasting colors carry the identity across packaging and signage, connecting the takeaway experience with the character of the space.
I designed and painted a custom mural for PIZZA66, combining playful typography and street-inspired illustrations to extend the brand’s visual language across the interior.
